Today we are going to cover how to make your branding graphics for FREE with my most favorite: Canva.
I’ve said this before and will continue to say this: CANVA IS SO AMAZING! You can create all types of graphics FOR FREE. It is so user-friendly with their drag and drop features – amazing! Let’s keep this part simple by using Canva. Before actually beginning on the how-to part of this post, we are going to run some Canva basics to set up your account for success. Once, you create your account, you’re going to want to start in the section labeled “Your brand” (check out below).
Here you will want to do a few things…
First thing is to set up a color palette specifically for your brand. And if you are in their paid pro-version (or their free trial), you can also set your logos, fonts and upload your own fonts. Why is this important? Consistency! Trust me, it will be easier in the long run to have this set up then to have to remember color hex codes. Once this is set up, it will always be set in your color options and will be easy to choose every time you create new graphics.
Set your colors & fonts
Next, you want to choose you set fonts. If you are in the free version, just set a note on the fonts you like best and play around with it until you find the ones you want for your brand. You can also get access to some inspiration and tips on how to design cohesive looks from Canva. There are two links: “Learn to design” and “Get design inspiration.” The text is darker so it’s easy to overlook but how can you pass up free knowledge? These people are experts and they know how to make things look marketable. When creating graphics on Canva, you have the option to make it public. So when you click “Get design inspiration,” a collection of other peoples designs will pop up kind of like a social media. If you go to “Learn to design,” there are many tutorials on how to get started with Canva – which 100% recommend doing.
Below is an image of the “Design Essentials tutorials course” that they have amongst their many tutorials.
Once your colors and fonts are set up, we can go to “Create a design” and take a look at their templates. They have so many templates available but we are going to choose the one labeled “Logo” for now. Within that, you will have a huge inventory of pre-made logos. Choose one you like and replace the colors and name to match your brand. You can also make changes to the font (style, size, color). Don’t feel afraid to add more elements or erase some you don’t really like or need.
Check out the video below which guides on creating your first logo with Canva!
Canva recently came up out with a 2.0 version of their software! The photos and video above are of their 1.0 version. All the features are the same with a few upgrades. If you would like an updated video please message us or comment below ❤️